Opinionleader in Der Pharmakommunikation


Set includes:Eau de Parfum Spray 3.0 oz.Body Crème 6.6 oz.Deluxe Reusable ContainerA legendary fragrance for the woman who adores Yves Saint Laurent. An oriental and spicy harmony. Sheer sensuality, a voluptuous, provocative and controversial fragrance.
VDM Verlag
$78.55
Die Kooperation zwischen Pharmafirmen und Meinungsbildnern spielt seit jeher eine groe Rolle: Einerseits, weil nur mit Hilfe von Experten berhaupt adquate Arzneimittel konzipiert und erforscht werden knnen. Andererseits aber auch, weil rzte der Pharmazeutischen Industrie gegenber misstrauisch sind und am liebsten auf Experten ihres eigenen Fachgebietes vertrauen. Medizinische Opinionleader sind demnach wichtiger Bestandteil jedes Kommunikationskonzeptes fr ein (neues) Medikament.
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