Living Room Wars: Rethinking Media Audiences


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Routledge
$41.70
Living Room Wars brings together Ien Angs recent writings on television audiences, and, in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
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