Challenging the Big Brands: How New Brands Win Market Share with Innovative Design


Set includes:Eau de Parfum Spray 3.0 oz.Body Crème 6.6 oz.Deluxe Reusable ContainerA legendary fragrance for the woman who adores Yves Saint Laurent. An oriental and spicy harmony. Sheer sensuality, a voluptuous, provocative and controversial fragrance.
Rockport Publishers
$1.21
- The first book to address the critical role that graphic design plays in brand success- Filled with full-color photos that bring winning graphic design strategies to life- Traces the journey of top companies from challenger brands to market leaders.- Brand developers, designers, and advertising executives reveal their inside strategies for success
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