A Manager's Guide to Pr Projects
ERLBA
$42.40
A Managers Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the projects implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients.
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